Merchants of Cool

Merchants of Cool

5/12/18

These days many successful companies have focused on teens who have invested their lives on catching up with what is popular. These kids are mainly getting the latest news from social media platforms such as Snapchat and Instagram. These companies will do anything they can to see what's in teens have on their minds. They would even pay them a lot of money to interview them, which is an incentive. The money part makes any kid want to be interviewed. This is good for companies because they would pay any amount to get their hands on valuable information that could most likely positively affect their marketing.

Also, they mainly use marketing techniques such as the need for autonomy and the bandwagon fallacy because that's what most teenagers are like these days. They either want a sense of unity and be in a group or they want to be unique and have a sense of self authority. That's why they make their ads more energetic or special towards this specific audience in order to lure them into this trap which makes them want to associate themselves with the company. Once this happens, they don't have to worry about them leaving and the company's mission is accomplished.