Persuaders

Persuaders

April 24, 2019

In the modern age, there is nowhere to hide from the constant bombardment of advertisements. When you drive on the freeway, you see many billboards with company advertisements that pop up every few miles. As well as the advertisements that appear on the television every time there's a break in a sports game. Even though these companies are spending millions of dollars on these advertisements, they ultimately benefit the company in the long run. As long as they get the attention of a large amount of people, they will always succeed in getting a profit.

The most effective types of advertisements are those that are on social media or on streaming services like YouTube. They are mostly towards teenagers that use social media apps like Snapchat and Instagram that don't know how to limit their time on it. These companies seize the opportunity and put a lot of ads on these apps in order for a large amount of people to see it. Instagram and Snapchat get payed by the advertising companies so they benefit as well. That's why these apps are free and are easily accessible to anyone.

I don't have a problem with advertisements on social media apps, because I don't really use them that often. However, I use YouTube a lot and I've noticed how there are sometimes multiple ads in a single video. Some of them are skippable, but some aren't. The one's that I can't skip are more costly to make because it makes the person watching the video have to watch the whole ad. The ads that they show are based on your interests. For example, if you watch a lot of sports on YouTube, you would get a lot of basketball or football ads in your videos. Ultimately, this makes it easier for the companies to target the right audience.